Corporate social responsibility: a study of Kazakhstan corporate sector

Rajasekhara Mouly Potluri, Yespayeva Batima and Kunev Madiyar

Social Responsibility Journal, 2010, vol. 6, issue 1, 33-44

Abstract: Purpose - The main purpose of this research is to know the attitudinal displays of Kazakhstan companies towards corporate social responsibility. Apart from this, the paper also seeks to analyze the opinions of Kazakh employees, customers and the general public about their companies' socially responsible actions. Design/methodology/approach - After a thorough revision of the relevant literature on corporate social responsibility, through well structured questionnaires and informal personal interviews with 50 Kazakh companies from both manufacturing and service sectors' concerned officials, the study analyzed CSR towards Kazakh owners or shareholders, employees, customers, creditors and suppliers, general public or community at large and government. To cross‐validate, the paper also carried out a separate survey to collect the opinions of 100 employees, 100 customers, and 100 members of the general public. These collected data were analyzed by using SPSS and Microsoft Excel software packages. Findings - Kazakhstan companies conveyed a difference of opinion in almost every stakeholder area because of the present day economic crunch. Related to consumers, only 68 percent of companies recognized the provision of effective after‐sales service and 62 percent only promised to extend courteous service. Most importantly, only 58 percent of the Kazakh business community acknowledged following a fair trade policy. Related to the cross‐validation part, a meagre 8.57 percent of employees were not content with companies' policies, 12.86 percent of customers thought they were exploited and another 11.20 percent of the general public were not pleased with the social actions of Kazakh companies. Practical implications - The study presents required information relating to Kazakhstan companies about the expectations of different stakeholders regarding revising their existing plans, policies, strategies and programs for maintaining healthy and affable relations. Originality/value - The research paper provides a strong information base for both Kazakh companies and academicians to understand the various expectations of all the key interest groups in general and employees, customers and the general public in particular.

Keywords: Corporate image; Social responsibility; Kazakhstan; Employees; Customers (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:eme:srjpps:v:6:y:2010:i:1:p:33-44

DOI: 10.1108/17471111011024531

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