Corporate social responsibility, leadership, and brand equity in healthcare service

Luu Trong Tuan

Social Responsibility Journal, 2012, vol. 8, issue 3, 347-362

Abstract: Purpose - This study aims to analyze the linkages among corporate social responsibility (CSR), leadership, and brand equity in hospitals in Vietnam. Design/methodology/approach - Analyses of variance and structural equation model are resorted to in this study. Findings - The findings reveal that transactional leadership is correlated with legal CSR and economic CSR. Transformational leadership, on the other hand, cultivates ethical CSR, which in turn positively influences brand equity. A direct bridge between transformational leadership and brand equity is also detected. Originality/value - The study offers insight into the linkage pattern of CSR, leadership, and brand equity in hospitals in Vietnam.

Keywords: Corporate social responsibility; Transformational leadership; Transactional leadership; Brand equity; Healthcare service; Health services; Hospitals; Vietnam (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (9)

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Persistent link: https://EconPapers.repec.org/RePEc:eme:srjpps:v:8:y:2012:i:3:p:347-362

DOI: 10.1108/17471111211247929

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