Factors influencing the adoption of cryptocurrency in Bangladesh: an investigation using the technology acceptance model (TAM)

Hasibul Islam, Masud Rana, Shimanto Saha, Taslima Khatun, Mustari Rahman Ritu and Md. Rashidul Islam

Technological Sustainability, 2023, vol. 2, issue 4, 423-443

Abstract: Purpose - Using the technology acceptance model (TAM), this study investigates factors influencing the adoption of cryptocurrency in Bangladesh. Design/methodology/approach - Data were collected from 346 members of the general public through a structured web survey using snowball sampling. Structural equation modeling was used to analyze the data and assess the reliability and validity of the measurement model. Findings - The results show that knowledge of cryptocurrency, benefits of use (perceived usefulness), attitude and challenges all have a significant impact on the adoption of cryptocurrency. Research limitations/implications - This study was conducted in a single country, relied on self-reported data and used a cross-sectional design, which limits the ability to draw causal inferences. Future research could explore the factors that influence the adoption of cryptocurrency in different countries and regions and incorporate additional variables to provide a more comprehensive understanding of the drivers of intention to use cryptocurrency. Originality/value - This study contributes to understanding the factors driving the adoption of and intention to use technology-based services, providing insights that can inform the design and implementation of future technology-based services.

Keywords: Cryptocurrency; Technology acceptance model (TAM); Challenges (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:eme:techsp:techs-07-2023-0025

DOI: 10.1108/TECHS-07-2023-0025

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