Understanding Chinese tourists’ changing shopping experience in Macao: pre and in COVID-19 via user generated content

Xiaojuan Li, Yanping Feng, Cora Un In Wong and Lianping Ren

Tourism Critiques, 2024, vol. 5, issue 1, 102-119

Abstract: - This paper aims to understand Chinese tourists’ changing shopping experience in Macao. In scrutinizing reviews posted in the pre-COVID and during COVID eras, the study has identified changing patterns in Chinese tourists’ shopping experiences, including increased leisure components while shopping, decreased luxury pursuits and an improved overall leisure and shopping experience because of decreased prices in accommodation and a less crowded retail and leisure environment. An emergent opportunity to provide “retail-tainment” experience is discussed.

Keywords: Changing Chinese tourist experience; Shopping; Leisure; Retail-tainment; COVID-19; Macao; Online reviews; User-generated content (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eme:trcpps:trc-12-2023-0034

DOI: 10.1108/TRC-12-2023-0034

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