Measuring and managing customer value

George Evans

Work Study, 2002, vol. 51, issue 3, 134-139

Abstract: Keywords: Value, Management, Customer satisfaction, Marketing

Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:eme:wsppss:00438020210424262

DOI: 10.1108/00438020210424262

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