Strategy execution among transport firms: examining the role of organizational learning

Bob Ssekiziyivu, Gideon Nkurunziza, Aaron Ecel and Rashid Kisseka

Vilakshan - XIMB Journal of Management, 2025, vol. 23, issue 1, 109-121

Abstract: PurposeThis study aims to explore the role of organizational learning in effective strategy execution among transport firms in Uganda.Design/methodology/approachQualitative data was collected using a semi-structured interview guide from 9 multiple cases that composed 21 key informants. The analysis of transcripts used a thorough thematic analysis approach and QSR NVivo 9 software. Verbatim texts were used to explain the emergent themes.FindingsThe findings show that organizational learning in the form of knowledge acquisition, knowledge distribution, knowledge interpretation and organizational memory contributes effectively to strategy execution among transport firms in Uganda.Originality/valueThe study offers initial evidence-based results on the contribution of organizational learning capability toward effective strategy execution from road transport firms that operate in a dynamic environment. This aspect has not been adequately highlighted in previous studies.

Keywords: Strategy execution; Organizational learning; Transport sector; Road transport; Uganda (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:eme:xjmpps:xjm-01-2025-0004

DOI: 10.1108/XJM-01-2025-0004

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