Overcoming Recession through Effective Business Communication Approaches (A Study in Indian Scenario)

D. Mehta (), Naveen K. Mehta () and Rishi Mishra ()
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D. Mehta: FMS Pt. JNIBM, Vikram University, Ujjain (M.P.)
Naveen K. Mehta: The Institute of Chartered Accountants of India, New Delhi
Rishi Mishra: The Institute of Chartered Accountants of India, New Delhi

Oeconomics of Knowledge, 2011, vol. 3, issue 2, 2-9

Abstract: No business activity can be completed without effective business communication network. The stage of economic turmoil is the most important time for any organization to regroup its strategy. At this juncture, strong, transparent and constant internal and external communication networks play a vital role. The global meltdown is a blessing in disguise for the organizations to invigorate their business communication network. The present paper aims to study multifarious approaches of Business Communication applied by Indian Organizations to combat the turbulent period of recession in a successful manner.

JEL-codes: O5 (search for similar items in EconPapers)
Date: 2011
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