Management & Marketing

2006 - 2014

Current editor(s): Constantin Bratianu

From Economic Publishing House
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Volume 9, issue 4, 2014

Improving performance in for-profit contracts: a study of buyer-seller communication and red tape: Kathleen Welsh Voges
The social impact of university entrepreneurship in Romania: Is the institutional discourse replicated or adapted?: Ramona Cantaragiu, Carmen Păunescu and Shahrazad Hadad
Intellectual capital in social enterprises: Simona Irina Agoston
Corporate social responsibility and corporate performance: empirical evidence from a panel of the Bucharest Stock Exchange listed companies: Liliana Nicoleta Simionescu and Ştefan Gherghina
Students’ perception of social networking for academic purposes in Bangladesh: Hossain Shahid Shohrowardhy and H.M. Kamrul Hassan
Strategic priorities of Iranian companies: an application of mission statement content analysis: Shahriar Azizi and Vahid Makizadeh
Urban retail market in Bratislava (Slovakia): Consumers perception and classification of shopping centres: František Križan, Kristína Bilková and Pavol Kita
The U.S. bank insurance and resolution experience and lessons for the European Union: Emmanuel N. Roussakis

Volume 9, issue 3, 2014

Measuring organizational learning. Model testing in two Romanian universities: Alexandra Luciana GuÅ£Äƒ
Leadership succession and the origin of successor in Hungarian SMEs: Eszter BogdÃ¡ny, Ã gnes Balogh and Tibor Csizmadia
Specific business models in the wind energy field in the European Union: comparative study on Romania and Germany: Adrian Dumitru TanÅ£Äƒu and Maria Nichifor
The effects of IMF conditionality on Romanian economy: evidence from the Bucharest Stock Exchange: Andreea SÄƒseanu, Hosney (Harry) Zurub, Gurgen Ohanyan and Natalia Bob
Bangladeshi mobile banking service quality and customer satisfaction and loyalty: Ghosh Kumar Sagib and Barua Zapan
Value congruence and consumerâ€™s satisfaction towards online banking â€“ the mediation role of affective commitment: Rahman Muhammad Sabbir and Islam Nazrul
The interplay between brands and private labels and its consequences on small and medium wine producers: Jon Heinrich Hanf
An insight into Romanian organic wine farming: Laura Gabriela Istudor
Dave CHAFFEY, Digital Business and E-commerce Management: Strategy, Implementation and Practice: Carmen BÄƒlan

Volume 9, issue 2, 2014

Understanding Social Entrepreneurship: Let’s Take a Closer Look at the Man Looking in the Mirror (guest editorial): Christopher L. Shook
The influence of learning on attitudinal change: a cross cultural analysis of green computing: Victoria Seitz, Olesia Mihai, Noble Morshed, Martin Mattias and Elias Rizkallah
Current trends in social innovation research: social capital, corporate social responsibility, impact measurement: Carmen Păunescu
Social impact measurement in social entrepreneurial organizations: Shahrazad Hadad and Oana (Drumea) Găucă
Corporate social responsibility versus corporate social iresponsibility: Mirela Popa and Irina Salanță
Study on the convergence of Romanian corporate values with socially desirable values: Daniela Şerban, Simona Vasilache and Adelina Bărbălău
Leveraging low income farmers’ performance through empowerment: Analysis of a sustainable initiative in Mexico: Mario César Dávila-Aguirre, Lisa M. Hanley, Gerardo Lozano-Fernández and Thomas S. Lyons
Pay What You Want – But Pay Enough! Information Asymmetries and PWYW Pricing: Matthias Greiff, Henrik Egbert and Kreshnik Xhangolli
Factors influencing the consultancy services used in Romanian family businesses: Luminita Nicolescu, Mariana Nicolae-Balan and Irina Ion
Can corporate management tools be successfully applied in public administration – A German-based case study: Markus Bodemann

Volume 9, issue 1, 2014

Comfort management in changing climate conditions with the use of green roofs: Adriana Lucia Kadhim‐Abid
Exploring linkages between socio‐demographic factors and customer loyalty in India: Sita Mishra and Sai Prasad
Web interfaces for e‐CRM in sports: Evidence from Romanian Football: Vlad Roșca
A country's image as tourist destination for external intermediaries: Oana Vicol and Adriana Zait
Customer dissatisfaction and delight: completely different concepts, or part of a satisfaction continuum?: Maria Luiza Souca
2014: The turning point in the post‐crisis world: Mihai Pascu

Volume 8, issue Special-Issue, 2013

ENERGY AND CLIMATE CHANGE IN EUROPE pp. 9-16: Cristina Antonoaie, Victor Antonoaie and Niculaie Antonoaie
IMPORTANCE OF HOSTELS IN TOURISM INDUSTRY AND THEIR PERCEPTION AMONG YOUNG PEOPLE pp. 17-26: Gabriela Arionesei, Paul-Panfil Ivan, Elena Zamcu and Andrei Morosan
DIFFERENCES IN CULTURAL ASPECTS BETWEEN STUDENTS AND WORKERS IN ROMANIA – AN EMPIRICAL COMPARISON pp. 27-36: Asmus Sven and Ghete Andrada-Iulia
MASS MARKETING FRAUD – A REAL SOURCE OF FINANCING THE INTERNATIONAL TERRORISM pp. 37-44: Cristina Balteanu, Oana BĂRBULESCU (şeitan), Mihaela Marcu and Daniela Roxana Vuţă
THE WEB PAGE – MARKETING COMMUNICATION MEAN IN THE ACCOMMODATION UNITS’ ACTIVITY pp. 45-52: Codruta Baltescu and Dana Boşcor
DETERMINANTS OF MEDICAL BRAIN DRAIN IN ROMANIA pp. 53-62: Irina Boncea
SOFTWARE CONSUMER BEHAVIOUR AND ITS COMPLEXITY pp. 63-70: Axenia Bianca Boitor, Andreea Herţanu and Gabriel Brătucu
BUSINESS EXCELLENCE IN ROMANIA: SOME PRELIMINARY FINDINGS pp. 71-78: Ovidiu-Niculae Bordean, Anca Borza and Zenovia Cristiana Pop
ASPECTS REGARDING THE EFFECTIVENESS OF INNOVATIVE SOLUTIONS FOR EARLY STAGE SMEs FINANCING IN EMERGING MARKETS pp. 79-86: Mircea Boşcoianu, Gabriela Prelipcean and Mariana Lupan
THE CONSUMPTION OF FAST FOOD PRODUCTS – A CONSTANT EATING HABIT OF YOUNG PEOPLE FROM ALL OVER THE WORLD pp. 87-94: Dana Boşcor and Codruta Baltescu
INTERGENERATIONAL LEARNING IN UNIVERSITIES. CASE STUDY: BUCHAREST UNIVERSITY OF ECONOMIC STUDIES pp. 95-102: Constantin Bratianu and Mihaela Dan (prejmerean)
THE ACCOUNTING PROFESSION BETWEEN NORMS AND CREATIVITY pp. 103-110: Steliana Busuioceanu
A CRITICAL REVIEW OF MARKET-ORIENTATION IN THE ORGANISATIONAL CULTURE OF POST-MERGER ORGANISATIONS pp. 111-124: Nicholas Chandler
THE UTILITY OF IFRS FOR SMES IN FINANCIAL COMMUNICATION pp. 125-130: Ioana Cristina Colbu
ESTIMATING DYNAMIC PATTERNS FOR RESOURCE CONSUMPTION IN ROMANIA vs. EU pp. 131-140: Ramona Daniela Cruceru and Laurenţiu Frăţilă
RESEARCH ABOUT POPULATION’S VIEW ON MODERN HEATING SYSTEMS pp. 141-148: Timea Demeter and Gabriel Brătucu
A STRUCTURAL EQUATIONS MODEL OF HIGHER EDUCATION CONVERGENCE IN EUROPE pp. 149-156: Alina Mihaela Dima and Simona Vasilache
HAIKU AND ECONOMICS LEARNING STRATEGIES pp. 157-162: Violeta Mihaela Dincă
INVENTORY FLOW TILL PRODUCTION CAPACITY pp. 163-168: Daniela Magdalena Dinu
CLUSTER PLANNING FOR ACHIEVING SOCIAL BENEFITS pp. 169-176: Diana Dragomir, Oana Iamandi and Daniela Popescu
SCENARIOS OF ECONOMIC DEVELOPMENT IN EUROPE pp. 177-182: Liliana Duguleana, Constantin Duguleană and Steliana Busuioceanu
ANALYSIS OF EXPOSURE TO CURRENCY RISK AT THE LEVEL OF A BANKING UNIT pp. 183-190: Laurenţiu Frăţilă, Robert Şova, Luminiţa Ion and Daniela Borisov
INTERACTION OF THE TAXATION, ECONOMIC GROWTH AND GOVERNMENT SPENDING pp. 191-198: Igor Kotlán, Zuzana Machova and Rudolf Macek
USING FUZZY MODELS IN UNIVERSITY OPERATIONS MANAGEMENT pp. 199-204: Dorin Lixăndroiu
AN ANALYSIS ON CREATING A CONSULTANCY SYSTEM FOR THE CHAMBER OF COMMERCE AND INDUSTRY OF BRAŞOV USING BUSINESS INTELLIGENCE TOOLS pp. 205-210: Radu Lixăndroiu and Catalin Maican
QUALITY STRATEGIES IN THE FIELD OF FOOD & BEVERAGE CASE STUDY: HACCP IMPLEMENTATION AT MCDONALD`S COMPANY pp. 211-220: Anca Madar and Andreea Neacşu
A PROPOSAL FOR AN INTERACTIVE SYSTEM FOR ASSISTING TOURIST DECISION MAKING pp. 221-230: Catalin Maican and Radu Lixăndroiu
ANALYSIS OF TOURIST BEHAVIOUR TYPOLOGIES. STUDY ON THE 25-35 AGE CATEGORY pp. 231-238: Elena-Cristina Mahika
THE ROLE OF SOCIAL CAPITAL IN THE ECONOMIC DEVELOPMENT pp. 239-246: Daniela-Mihaela Neamţu, Gabriela Arionesei and Livia-Elena Vranciu
THE DYNAMICS OF ROMANIAS COMPETITIVE POSITION ON EXPORT MARKETS (2001-2011) pp. 247-254: Alina Petronela Negrea and Valentin Cojanu
CORRELATIONS AMONG THE DEVELOPMENT OF EU ECONOMIES, ENERGY INTENSITY AND RENEWABLE ENERGY INDICATORS pp. 255-266: Maria Nichifor, Roxana Clodniţchi, Daniela Borisov and Adrian Tantau
HEALTH MANAGEMENT. ROMANIA IN EUROPEAN CONTEXT pp. 267-274: Elena Cristina Pană and Ileana Nişulescu
KEY ELEMENTS FOR THE IMPROVING OF HUMAN RESOURCE MANAGEMENT IN THE ROMANIAN PUBLIC ADMINISTRATION pp. 275-280: Valentin Ionuţ Panea
DETERMINANTS OF HEALTH AND THEIR IMPLICATION ON SOCIAL POLICY IN ROMANIA pp. 281-290: Nicoleta Petcu and Anca-Ramona Pralea
ORGANIZATIONAL CITIZENSHIP BEHAVIOR COMPARED ANALYSIS AT ROMANIAN SMEs LEVEL pp. 291-300: Alexandra Mihaela Popescu and Alecxandrina Deaconu
CREATIVE ACCOUNTING AS A FORM OF MARKETING pp. 301-308: Laura – Maria Popescu and Ileana Nişulescu
CROSS-CULTURAL HOFSTEDE MODEL INDICATORS CHARACTERIZING THE BUSINESS ENVIRONMENT pp. 309-316: Adriana RADAN Ungureanu and Diana Rizescu
PROJECT VALUES FROM TEAM MEMBERS’ POINT OF VIEW pp. 317-326: Marius Radu, Ioana Mureşan and Răzvan Nistor
EVALUATION MODEL OF HUMAN CAPITAL RATING pp. 327-336: Nina Rizun and Maria Rizun
AN INTRODUCTION TO BEHAVIOURAL ECONOMICS: UNDER SAVING FOR RETIREMENT AND NEW ECONOMIC MODELS FOR PREDICTING SAVINGS pp. 337-344: Marta-Christina Suciu and Ileana GURAN Teodorescu
INNOVATIVE CLUSTERS AS A KEY ENGINE FOR A LONGRUN SUSTAINABLE COMPETITIVE ADVANTAGE pp. 345-352: Marta-Christina Suciu and Andreea Cristina Florea
ORGANIZATIONAL CHARACTERISTICS AND METHODOLOGICAL COMPETENCES. Are there differences within methodological competences needed for thinking and used for work method and style based on the characteristics of the organization? pp. 353-362: Lajos Szabó and Anikó Csepregi
RISK DIMENSIONS IN THE ROMANIAN SOLAR ENERGY LANDSCAPE pp. 363-370: Adrian Tantau, Horaţiu Regneală and Eliza Laura PAICU (coraş)
THE ANALYSIS OF EFFICIENCY OF INSTRUMENTS USED IN SOP HRD (SECTORAL OPERATIONAL PROGRAMME FOR HUMAN RESOURCES DEVELOPMENT) PROMOTION pp. 371-378: Alina Simona Tecău and Ioana Bianca Chiţu
ACCOUNTING TREATMENT FOR PROPERTY, PLANT AND EQUIPMENT REVALUATIONS pp. 379-386: Adrian Trifan and Carmen Anton
THE RENDERING PROFITABLE OF THE IMMATERIAL CULTURAL PATRIMONY TRHOUGH TOURISM – SOURCE OF ATTRACTION FOR THE FOREIGN VISITORS pp. 387-394: Gabriela Ţigu and Camelia DIŢU Furtună
FAST-FOODS VERSUS RESTAURANTS. AN APPROACH FROM THE YOUNG PEOPLE’S PERSPECTIVE pp. 395-402: Elena-Nicoleta Untaru and Ana Ispas
THE IMPORTANCE OF COMMUNICATION IN KNOWLEDGE BASED ECONOMY pp. 403-408: Alexandrina Cristina Vasile

Volume 8, issue 4, 2013

Impact of knowledge management practices on selected industries: a structural equation modeling approach: Ritika Saini
A comparative study on the European renewable energy sources facing globalization: Georgiana Marin
Innovation in rural tourism: a model for Hungarian accommodation providers: Csilla Raffai
Gamification applied in affiliate marketing. Case study of 2Parale: Adrian Vicenţiu Salcu and Carmen Acatrinei (Pantea)
A multi-perspective analysis of food retail internationalization – insights from foreign retailers on the development of the Hungarian and Eastern European markets: Zsombor Páll and Jon Henrich Hanf
The influence of entrepreneurial orientation and market-based organizational learning on the firm’s strategic innovation capability: Gheorghe Preda
Approaching corporate social responsibility trough cross sector social partnerships – case study of Bufab Romania: Cătălina MITRA Crişan
Factors affecting consumer attitudes and intentions toward user-generated product content on YouTube: Imran Anwar Mir and Kashif Ur Rehman
A model for short message service advertising avoidance determinants – an Iranian experience: Shahriar Azizi
The impact of mobile service attributes on males’ and females’ purchase decision: Zafar MUHAMMAD Zeeshan
A marketing perspective on the influences of waiting time and servicescape on perceived value: Costinel Dobre, Anca Cristina Dragomir and Anca-Maria Milovan-Ciuta
Pygmalion teaching style, is there a need for it?: Sandra Teodora Carmen Stoicescu and Valentina Mihaela Ghinea

Volume 8, issue 3, 2013

Brand integration practices in mergers and acquisitions: Dũng Anh Vũ and Ovidiu Moisescu
Eight contemporary trends in the market research industry: Alina Barbu
Innovation through craftsmanship: Heinz Hasenkamp and Jürgen Bock
Human resources management in the education departments of museums: A worldwide survey: Alexandra Zbuchea
Comparative analysis of organizational behaviours in CFR and Deutsche Bahn: Dana Cătălina Iosif and Simona Vasilache
Cartels in EU: study on the effectiveness of leniency policy: Oana Dominte, Daniela Şerban and Alina Mihaela Dima
The analysis of the financial performance of local authorities in the context of budgetary constraints: Mihaela Tudose

Volume 8, issue 2, 2013

Examining workers’ perceptions of spirituality in the workplace: an exploratory study: Anselmo Ferreira Vasconcelos
A systematic literature review on students’ international mobility and cultural adjustment: Luminita Nicolescu and Cristina Galalae
Framework of successful management of food supply chain networks in Central and East-European countries: Taras Gagalyuk and Jon Henrich Hanf
A risk mitigation model in SME’s open innovation projects: Eliza Laura Coraş and Adrian Tantau
Materialism in consumer behavior and marketing: a review: Manchiraju Srikant
QR codes in print advertising: elucidating Indian vogue using content analysis: Singh Rajendra and Bamoriya Hemant
Investigating the factors affecting youth brand choice for mobile phones purchase – a study of private universities students of Peshawar: Shahzad Khan and Sobia Rohi
The contribution of sustainable marketing to sustainable development: Victor Danciu

Volume 8, issue 1, 2013

Using power in business relationships – old wine in new skins?: Vera Belaya and Jon Henrich Hanf
A recursive model for decomposition of direct and indirect costs in HEI in Romania: Radu Lixăndroiu and Catalin Maican
“Functional” higher education in the present economic context: Liana Badea
Corruption and bribery assessment – econometrics algorithms and perception index: Elena Monica Sabău
A comprehensive study and analysis of power sector value chain in India: Sita Mishra
Structural analysis of engineering consulting and design industry: Gabriel Sorin Stroe
Corporate ethical values, group creativity, job commitment and performance: The effect of work response on work context: Nadia Iqbal, Waheed Akbar Bhatti and Arshad Zaheer
A study of the correlation between training administration and training motivation: Ismail Azman, Foboy NURUL Afiqah, Abdullah MUHAMMAD Madi and Mazumder MOHAMMAD NURUL Huda
The influence of overall satisfaction and trust on customer loyalty: Simona-Mihaela Trif
The “what” and “how” of marketing performance management: Sorina-Diana Mone, Marius D. Pop and Nicoleta-Dorina Racolța-Paina
An exploratory research on change and performance in small and medium enterprises in Romania: Daniela Ioniță

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