A Study on Consumer Perception of NFT based on Brand Concept Map

Jinbo Zhang and Jing Li
Additional contact information
Jinbo Zhang: Tianjin University of Technology and Education, China
Jing Li: Tianjin University of Technology and Education, China

European Journal of Information Technologies and Computer Science, 2023, vol. 3, issue 4, 30-34

Abstract: As the digital economy and meta-universe continue to expand, there is a growing demand for research on Digital Collection. For companies seeking to achieve rapid growth and advance digital consumption, it is crucial to have a comprehensive understanding of how consumers perceive Digital Collection in today’s digital age. Based on the introduction of brand concept maps, this study draws a map of the consumer perception structure of Digital Collection with Chinese consumers as the research object and provides corresponding suggestions for enterprises to carry out marketing activities using Digital Collection, which is guiding significance for the healthy and green development of the Digital Collection market development and promotion.

Keywords: Brand Concept Map; Consumer Cognitive Structure; Digital Collection; NFT (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
https://eu-opensci.org/index.php/compute/article/view/10118 Abstract page (text/html)
https://eu-opensci.org/index.php/compute/article/download/10118/1822 Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:epw:comput:v:3:y:2023:i:4:id:10118

DOI: 10.24018/compute.2023.3.4.118

Access Statistics for this article

More articles in European Journal of Information Technologies and Computer Science from European Open Science
Bibliographic data for series maintained by Support Team ().