Usability, Reliability, Security, and Status: Unpacking the Factors Shaping User Choice between iOS and Android in Saudi Arabia

Abdullah Abdualrahman H. Alzahrani
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Abdullah Abdualrahman H. Alzahrani: Alqunfuda Umm Al Qura University, Saudi Arabia

European Journal of Information Technologies and Computer Science, 2024, vol. 4, issue 3, 4-14

Abstract: This investigation delves into user perceptions of iOS and Android operating systems within the Kingdom of Saudi Arabia. A sample of 594 participants was recruited to explore their preferences concerning usability, reliability, security, social influence, and prior experiences with both systems. The study reveals a modest predilection for iOS in terms of user-friendliness and perceived information security. Interestingly, a counterintuitive finding emerged: Android users, particularly females, exhibited high confidence in information security despite encountering a greater number of cyberattacks. Additionally, the research highlights the influence of sociodemographic factors, such as age, education level, and gender, on system selection. A pronounced desire to utilize iOS was observed among younger users, females, and individuals with higher educational attainment. While the study provides a robust foundation for understanding user preferences within the Saudi Arabian context, limitations such as sample size and geographic focus necessitate further research efforts across more heterogeneous populations to achieve a more generalizable depiction.

Keywords: Android; iOS; Software Quality; User perception (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:epw:comput:v:4:y:2024:i:3:id:10130

DOI: 10.24018/compute.2024.4.3.130

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