On Strategies and Effects of Cross-cultural Communication of Chinese Mythological Animated Films—With Nezha and White Snake as Examples

Youya Sun and Jing Hua
Additional contact information
Youya Sun: Zhejiang Shinyway Education Co. Ltd., China
Jing Hua: Associate Professor, East China University of Science and Technology, China

European Journal of Language and Culture Studies, 2023, vol. 2, issue 6, 6-14

Abstract: Animated films with Chinese mythology are endowed with the most distinctive ethnic features. With Nezha and White Snake as examples, this paper analyzes their successes in cross-cultural communication strategies in the context of globalization from the perspectives of native cultural elements, narrations on affections, integration of Western cultures, and so forth, accompanied by their predicaments explained in many aspects including cultural differences between China and the West. It has been found that based on the native myths with less global popularity, the key to the effective communication of such film types lies in the cultural similarities, as witnessed by international narrative styles and mainstream emotional values.

Keywords: Chinese mythology; cross-cultural communication; Nezha; White Snake (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
https://eu-opensci.org/index.php/ejlang/article/view/4121 Abstract page (text/html)
https://eu-opensci.org/index.php/ejlang/article/download/4121/708 Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:epw:ejlang:v:2:y:2023:i:6:id:4121

DOI: 10.24018/ejlang.2023.2.6.121

Access Statistics for this article

More articles in European Journal of Language and Culture Studies from European Open Science Publishing
Bibliographic data for series maintained by Support ().