Globalization’s Impact on Culture: An Exploration of McDonaldization vs. Clash of Civilizations

Ioannis Karras
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Ioannis Karras: Department of Foreign Languages, Translation and Interpreting, Faculty of Humanities, Ionian University, Greece

European Journal of Language and Culture Studies, 2024, vol. 3, issue 2, 1-5

Abstract: This theoretical article sets out to conceptualize the notions of McDonaldization and the clash of civilizations in a globalized context and propose a middle-of-the-road solution in this dichotomy, i.e., hybridization. As cultures and cultural values constantly evolve and reshape and new forms of culture emerge, cultural hybridization is the preferred viewpoint adopted herein. In essence, cultural expressions (such as values, beliefs, and ideas) interact and engage with one another, promoting and broadening cultural offerings.

Keywords: Clash of civilizations; hybridization; McDonaldization (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:epw:ejlang:v:3:y:2024:i:2:id:4126

DOI: 10.24018/ejlang.2024.3.2.126

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