Subliminal Messages – Unconsciuosly Perceived Sensations and Study Research on Subliminal Knowledge

Branislav R. Tanasic

European Journal of Medical and Health Sciences, 2021, vol. 3, issue 2, 143-146

Abstract: Some content can be so well crafted that consumers are not aware that they are actually part of the promotion activity. The message is concealed, transformed, and communicates with consumers with associative connections at the subconscious level. Subconscious communication is a technique that marketers will use more and more, so in the design and realization of promotional activities, they combine the knowledge of other sciences and the latest technological inventions. Subconscious communication is often far more effective than direct addressing, provoking, and causing the desired effect, sometimes completely contrary to what the content posted seems to indicate. Content placed so as to address consumers at the subconscious level is called subliminal messages or subliminal. Very weak signals, stimuli below the threshold of conscious perception are not registered consciously. It is especially important to note that reason cannot resist this type of message because it is not recognized, it is circumvented even in the stage of stimulus. This is the main danger of subliminal messages; bypassing reasoning insert direct information in a mind that cannot be confronted. This is a very unusual method of manipulative persuasion technique for individuals and the masses exposed to the effects of subliminal marketing.

Keywords: Communications; messages; stimuli; subconscious; subliminal (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:epw:ejmed0:v:3:y:2021:i:2:id:40786

DOI: 10.24018/ejmed.2021.3.2.786

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