Promoting Tourists’ Destinations in Greece with Social Media: The Case of Kimolos Island

Mylona Ifigeneia, Amanatidis Dimitrios, Stavrianea Aikaterini, Kamenidou Irene (Eirini) and Mamalis Spyridon

International Journal of Economics & Business Administration (IJEBA), 2021, vol. IX, issue 1, 347-361

Abstract: Purpose: The paper examines how social media presents Kimolos, a small Cycladic island in the Aegean Sea, to future travelers. This research provides valuable information regarding the actions taken by Kimolos and the local enterprises' actions in promoting the island and the local products and attracting tourists using social media. Methodology/Approach/Design: Quantitative research and qualitative methods were used for the collection of data. Data were collected during the period between May and June 2018. Findings: Enterprises in Kimolos have realized the potential to use the world wide web and social media to promote their services. The municipality of Kimolos, on the other hand, do not use social media at the time that the research took place, but it is planning to use it in the future. Practical implications: This research seeks to show tourism professionals the use of social networks and encourage them to use them. Originality/Value: There is limited research in Greece about promoting services and products through social media in small Greek islands.

Keywords: Social media; communications; public relations; Greece; tourism. (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:ers:ijebaa:v:ix:y:2021:i:1:p:347-361

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