Examining Customer Behavior Influences on MyPertamina App Adoption: A UTAUT2 Model Study in South Banten Gas Stations

Abdurrakhim Saktyadi and Dodie Tricahyono

International Journal of Economics & Business Administration (IJEBA), 2024, vol. XII, issue 2, 113-131

Abstract: Purpose: This research aims to analyze the factors that influence behavior using the MyPertamina application using the unified theory model of acceptance and use of technology 2 (utaut2) among gas station customers in the South Banten area, Banten Province, Indonesia. Design/Methodology/Approach: The research method used in this research is a quantitative method with an associative approach. The research sample comprised 135 gas station customers using Mypertamina in South Banten. The sample was determined using a purposive sampling technique. Data analysis used structural equation modeling (SEM) using the SmarPLS 3.0 program. Findings: The study concludes that while social influence, facilitating conditions, and hedonic motivation significantly affect users' behavioral intention to use the MyPertamina application, performance expectancy, effort expectancy, price value, and habit do not. Practical Implications: actual use behavior is driven by facilitating conditions, habits, and behavioral intentions. Originality/Value: This research provides context-specific insights into the factors influencing the adoption and use of the MyPertamina application, particularly relevant for the Indonesian market and similar developing regions.

Keywords: Performance expectancy; effort expectancy; social influence; facilitating condition; hedonic motivation; use behavior. (search for similar items in EconPapers)
JEL-codes: L86 L91 M31 O33 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:ers:ijebaa:v:xii:y:2024:i:2:p:113-131

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