The Evolution of Consumer Behavior in the Era of Digital Banking

Zaber Z

International Journal of Economics & Business Administration (IJEBA), 2024, vol. XII, issue 3, 178-186

Abstract: Purpose: This article delves into the multifaceted impact of digital banking on consumer behavior. The purpose of this article is to find out the shifts in preference, attitudes, and decision-making patterns catalyzed by the emergence of online and mobile banking platforms. Design/Methodology/Approach: In this article the change of consumer behavior in response to digitalization of banking system will be discussed in the shade of cognitive biases and behavioral science. Findings: Practical Implications: The integration of digital technologies into modern banking system paved the way for a transformative era, reshaping consumer behavior and changing the dynamics of financial interactions. Originality/Value: By scrutinizing the changes in consumer behavior, this research contributes to a deeper understanding of the evolving topography of the financial industry in the digital modern age.

Keywords: Consumer behavior; online banking; behavioral science; ai; machine learning; big data; mobile-banking; cognitive-bias; user interface; financial literacy; financial technology; decision-making; financial habits; cybersecurity. (search for similar items in EconPapers)
JEL-codes: D12 D83 G21 L81 O33 (search for similar items in EconPapers)
Date: 2024
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ijeba.com/journal/869/download (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ers:ijebaa:v:xii:y:2024:i:3:p:178-186

Access Statistics for this article

More articles in International Journal of Economics & Business Administration (IJEBA) from International Journal of Economics & Business Administration (IJEBA)
Bibliographic data for series maintained by Marios Agiomavritis ().