Exploring the Relationship between Entrepreneurial Orientation, Innovation Spirit, and Financial Performance: A Case Study of Tunisian Banks

Anis Jarboui and Hassen Elarem

International Journal of Economics & Business Administration (IJEBA), 2025, vol. XIII, issue 1, 63-83

Abstract: Purpose: This article is focused on treating the impact of the entrepreneurial orientation and innovation spirit of the branch manager for a bank on the Tunisian banks’ performance level. Design/methodology/approach: We test these conjectures using data from a survey conducted among 107 Tunisian bank branches and analyzed using PLS (Partial Least Squares) analysis. Findings: The results indicate that entrepreneurial orientation and innovation spirit significantly impact the financial performance of banks. Practical implications: This study can assist banks in enhancing their performance by encouraging them to adopt a strategy that focuses on improving the entrepreneurial orientation and innovation spirit of their managers. Originality/value: Previous research on this effect is nearly nonexistent in the Tunisian context.

Keywords: Entrepreneurial orientation; innovation spirit; financial performance. (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:ers:ijebaa:v:xiii:y:2025:i:1:p:63-83

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