Cross-Selling's Constraints and Solutions in the Banking Industry

K. Vijayakumar and P. G. Rajesh

International Journal of Economics & Business Administration (IJEBA), 2025, vol. XIII, issue 2, 108-117

Abstract: Purpose: The study aims to identify the major hindrances of cross-selling affected by the banks and to analyze the measures to overcome the constraints of cross-selling. Design/Methodology/Approach: This research proposes that while suppliers of solution solutions have greater potential to increase their company via improved cross-selling prospects, the degree to which cross-selling opportunities materialize is determined by three mechanisms: tools for value evaluation, flexibility of solutions, and coordination between sales and service. Findings: It is concluded that customers desire, offering better products and services and providing training to the employees in this regard are better remedies. Practical Implications: Cross-selling is a kind of upselling in which extra goods or services are sold to an existing client to generate more revenue. Cross-selling has the potential to be very successful in terms of raising both income and the level of customer happiness; however, it does come with a few limitations that businesses will need to manage. Customers may not be aware of the breadth of the available options or how well they fit their needs. Originality value: Customers may be educated and their awareness raised about items that are relevant to them via the use of targeted marketing campaigns and customized suggestions.

Keywords: Customers’ feedback; cross-selling; constraints; and solutions. (search for similar items in EconPapers)
JEL-codes: D22 G21 G28 L21 M31 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:ers:ijebaa:v:xiii:y:2025:i:2:p:108-117

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