China. Un enfoque estratégico cultural

Raúl Estrada Lavilla

Entelequia. Revista Interdisciplinar, 2010, issue 11, 1-22

Abstract: After a brief historic, economic and cultural contextualization of China as a country of special interest for foreigner investors (Section 1) and a brief presentation of the importance of cultural factors in Business Management, especially in international and global companies (Section 2), the results of a new research will be presented. This research has been done using a panel of more than 50 experts and focuses in the key factors affecting international expansion of firms as well as in which markets represent a higher level of a priory difficulty when trying to approach them (Section 3). Later on, starting from the Multi-Agent model proposed by Giovanni M. Gavetti and Massimo Warglien, which is based in the neural networks Hopfield model, a generalization towards a Multi-Cultural model will be done. The introduction of the Cultural Intelligibility Coefficient (CIC) will be the key to get a wider set of conclusions from the mathematical model (Section 4). Nothing of this will be totally complete without a practical application. The justification of the importance of a proper cultural planning and management, and the maximization of the CIC as an effective way to get a sustainable competitive advantage will complete the goal of the article (Section 5).

Keywords: Strategy; Cross-cultural Communication; Global Company; Human Capital (search for similar items in EconPapers)
JEL-codes: F23 J24 L19 M16 M53 (search for similar items in EconPapers)
Date: 2010
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