ANà LISIS DE LOS EFECTOS DEL MARKETING MÓVIL EN LA SATISFACCIÓN Y EXPERIENCIA DEL PASAJERO EN EL AEROPUERTO

Lázaro Florido Benitez

Turismo y Desarrollo Local, 2015, issue 19

Abstract: The availability of new airport applications help passengers manage their time at the airport in an efficient way, inasmuch as these applications provide real-time information. The results of this study confirm the fact that the multifunctionality of the mobile marketing tool favours the effectiveness of the processes carried out by passengers at the airport. The main objectives of this research are focused on analysing the basic concepts about mobile marketing and mobile applications, and assessing the impact of this tool in the levels of user satisfaction and improvement of the image/perception of the airport thanks to the app. This study will help to achieve a better understanding of the interaction between the airport and passengers through the use of smartphones.

Keywords: mobile marketing; app; satisfaction; security; image/perception; cross-selling (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.eumed.net/rev/turydes/19/app.html (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:erv:turdes:y:2015:i:19:25

Access Statistics for this article

Turismo y Desarrollo Local is currently edited by Servicios Académicos Intercontinentales SL

More articles in Turismo y Desarrollo Local from Servicios Académicos Intercontinentales SL
Bibliographic data for series maintained by Lisette Villamizar ().