Análisis de las fortalezas y debilidades del mobile marketing como herramienta de promoción de los destinos turísticos

Lázaro Florido-Benítez

Turismo y Desarrollo Local, 2016, issue 21

Abstract: Mobile Marketing tools offer tourist destinations many opportunities for promoting their offers and improving their positioning against possible competitors. Its ability for direct and personal communication with tourists in real time, increases traveler’s levels of satisfaction and image perception of the destination. The methodology used in this research project has mainly been of a qualitative nature by gathering information on the problem undertaken to examine. The study is mainly focused on three objectives. First, to assess the effect that mobile marketing is having on e-traveler’s levels of satisfaction in the tourist destinations. Second, to analyze the strengths and weaknesses mobile marketing has on e-travelers’ behaviors within the destination site; and lastly, to study the effects this tool has over the e-traveler’s image perception of the destination itself.

Keywords: Mobile marketing; satisfaction; image; tourist destinations (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.eumed.net/rev/turydes/21/mobile.html (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:erv:turdes:y:2016:i:21:41

Access Statistics for this article

Turismo y Desarrollo Local is currently edited by Servicios Académicos Intercontinentales SL

More articles in Turismo y Desarrollo Local from Servicios Académicos Intercontinentales SL
Bibliographic data for series maintained by Lisette Villamizar ().