A Rationale for Repealing the 1987 Groceries Order

Patrick Walsh () and Ciara Whelan

The Economic and Social Review, 1999, vol. 30, issue 1, 71-90

Abstract: A ban on pricing below cost was implemented under the 1987 Groceries Order based on the premise that loss leading used in multi-product retail pricing distorts competition and exploits consumers in the short run, while driving a more concentrated structure and reducing welfare in the long run. Loss leading is examined for multi-product retailers selling in imperfectly competitive market niches with imperfect consumer information. We develop a theoretical argument in a simple two-stage framework that illustrates how loss leading on a subset of products is an equilibrium outcome of price competition that leaves overall welfare equal to that observed under laissez faire.

Date: 1999
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Persistent link: https://EconPapers.repec.org/RePEc:eso:journl:v:30:y:1999:i:1:p:71-90

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