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Interfirm Competition, Intrafirm Cannibalisation and Product Exit in the Market for Computer Hard Disk Drives

Christopher Ruebeck

The Economic and Social Review, 2002, vol. 33, issue 1, 119-131

Abstract: Intrafirm “cannibalisation” of a product’s demand by the firm’s own products is found to have a more robust and significant relationship to the probability of its withdrawal than does interfirm competition from other firms’ products.

Date: 2002
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