Emerging Trends in Digital Marketing for 2024

G. Tharun Pandiyan and M. Gokul Pandian

International Journal of Scientific Research in Science and Technology, 2024, vol. 11, issue 5, 415-417

Abstract: The digital marketing landscape is rapidly evolving, driven by technological innovations and changing consumer behaviors. As we move into 2024, several emerging trends will reshape how businesses engage with their target audiences. This article explores key developments such as artificial intelligence (AI)-powered marketing, video marketing dominance, voice search optimization, privacy-centric strategies, hyper-personalization, and the growth of social commerce. These trends emphasize the importance of personalization, data privacy, and immersive customer experiences. Through practical examples and actionable insights, this article provides a roadmap for marketers looking to adapt to these shifts and stay competitive in the fast-paced digital environment of 2024.

Keywords: Digital Marketing Trends 2024; Artificial Intelligence; Video Marketing; Voice Search Optimization; Privacy-Centric Marketing; Hyper-Personalization; Social Commerce; AI-Powered Marketing; Customer Engagement; Emerging Technologies (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:etm:ijsrst:v11:y2024:i5:id:367

DOI: 10.32628/IJSRST2411471

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