Effects of Consumers Perceived Value on Purchase Intentions in Personal Care Products

S. Balaji, Neha Guleria and Chinnaiyan Ramasubramanian

International Journal of Scientific Research in Science and Technology, 2025, vol. 12, issue 5, 42-48

Abstract: The perceived value of personal care products significantly influences consumers' purchase intentions, as evidenced by various studies. This perceived value encompasses factors such as brand value, emotional benefits, and consumer attitudes towards product quality and envi-ronmental consciousness. The following sections elaborate on these key aspects.

Keywords: Personal Care Products; Perceived Value; Purchase Intentions; Effects Of Consumers; Value On Purchase (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:etm:ijsrst:v12:y2025:i5:id:1142

DOI: 10.32628/IJSRST2513112

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