Understanding Key Consumer Purchase Behaviour to Interpret Consumer Buying Habits

S. Balaji, Neha Guleria and Chinnaiyan Ramasubramanian

International Journal of Scientific Research in Science and Technology, 2025, vol. 12, issue 5, 49-54

Abstract: Consumer purchase behaviour encompasses the various activities and decision-making processes that individuals engage in when selecting and acquiring products. Understanding these behaviours is crucial for marketers as it informs strategies to enhance brand loyalty and market penetration. The following sections outline key aspects of consumer purchase behaviour and its patterns.

Keywords: Consumer Purchase Behaviour; Understanding Key Consumer; Key Consumer Purchase; Behaviour To Interpret; Interpret Consumer Buying (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:etm:ijsrst:v12:y2025:i5:id:1143

DOI: 10.32628/IJSRST2513213

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