Territorial Identity and Religious Leisure: the Cultural Brand of Brotherhoods in Andalusia

Berraquero-Rodríguez, Diego, Cristòfol, Francisco Javier and Chavarría-Ortiz, Carlos

Cuadernos de Economia de la Cultura, 2026, issue 12, 10-25

Abstract: This study examines Andalusian brotherhoods (cofradías) as cultural place brands, focusing on their ability to generate territorial identity, community cohesion and symbolic projection within contemporary place branding frameworks. Using a sample of 1,093 members from brotherhoods in Málaga and Seville, the research evaluates the intensity of municipal, Andalusian, Spanish, and European identities; the perceived importance of cofradías' symbolic elements; and the influence of age, gender, and participation frequency on these dynamics. Findings reveal particularly strong municipal and Andalusian identities, especially among younger participants, while Spanish and European identities increase with age. Women show higher levels of identification with Andalusia and Europe. Moreover, cofrade marketing through symbols, colours, iconography, and institutional communication emerges as a key factor in reinforcing territorial identity. The study concludes that brotherhoods act as active agents of cultural place-making, integrating tradition, emotion, and contemporary communication strategies.

Keywords: territorial identity; popular religiosity; place branding; cofrade marketing; religious leisure (search for similar items in EconPapers)
Date: 2026
References: Add references at CitEc
Citations:

Downloads: (external link)
https://revistascientificas.us.es/index.php/CEC/article/view/29451 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:etp:journl:014

DOI: 10.12795/CEC.2026.i12.02

Access Statistics for this article

Cuadernos de Economia de la Cultura is currently edited by Jesus Heredia-Carroza

More articles in Cuadernos de Economia de la Cultura from Editorial Universidad de Sevilla
Bibliographic data for series maintained by Rafael de Vera Fernandez ().