Assessing competitiveness of foreign and local supermarket chains in Vietnamese market by using Fuzzy TOPSIS method

Albert Yang, Binh Do, Gao-Liang Wang, Lung-Yu Chang and Feng-Chu Hung
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Albert Yang: Dept. of Marketing and Distribution Management, National Kaohsiung First University of Science and Technology, Kaohsiung, Taiwan
Binh Do: Dept. of Strategic Management, Vietnam University of Commerce, Vietnam
Gao-Liang Wang: Dept. of Marketing Management and Dept. of Business Administration , Takming University of Science and Technology, Taipei, Taiwan
Lung-Yu Chang: Dept. of Insurance and Financial Management, Takming University of Science and Technology, Taipei, Taiwan
Feng-Chu Hung: Dept. of Recreation and Sport Management, Shu-Te University, Kaohsiung, Taiwan

E3 Journal of Business Management and Economics., 2011, vol. 2, issue 6, 209-216

Abstract: Considering the strategic importance for supermarket chains and to understanding the critical elements affecting their competitiveness and their relative level of competitiveness, this study tries to assess competitiveness of foreign and local supermarket chains in Vietnam using the fuzzy TOPSIS method. The results show that, even smaller size Vietnamese supermarket chains, when compared to foreign chains, are still slightly higher in competitiveness.

Keywords: Competitiveness; Supermarket chains; Fuzzy TOPSIS (search for similar items in EconPapers)
Date: 2011-12
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Citations: View citations in EconPapers (1)

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