Competitive Advantages of the Entrepreneur Product in Bank Accounts

Ana-Alexandrina Popescu ()

Eco-Economics Review, 2015, vol. 1, issue 1, 17-24

Abstract: The accounting process is to create competitive products/services and features to offer new banking products and services effectively. It is becoming increasingly important action to improve banking information system, which should help the bank to select customers based on performance targets and customer loyalty by adding value to the various categories of banking products. The new concept will change the way you approach sales from product orientation to customer orientation. A competitive advantage of the product entrepreneur is a new concept that provides: overdraft, a full range of lending products. Advantages of new models give customers the ability to have advisors expert advice and flexible finance banking products. The purpose and objectives of the new model for clients with significant turnover is important in continuous improvement of business activities of banks. In this article we present conditions optimization processes that ensure the integration of all banking activities in the formation of a new concept, namely bank product competitiveness entrepreneur: Safety payment transactions and the use of remote service channels, major credit tax cuts and debit cards business, non-banking benefits, all under the umbrella of a family of related products and services operating current account packages. Competitive advantages they offer are: flexibility, a wide range of activities funded 24h/24h, free European integration services offered by the bank to prepare documentation loan commitment fee to zero if the overdraft facility is activated by the customer, business continuity, streamline payments. The objective of commercial banks is customer satisfaction benefit of recording can save money and safe development of the business.

Keywords: customer relationship management; European integration; banking relationships; entrepreneur account (search for similar items in EconPapers)
JEL-codes: M40 M41 M48 (search for similar items in EconPapers)
Date: 2015
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