E-Commerce as Mechanism for Enhancing Micro and Small Enterprises: The Case of a Port Conurbated Area in the Southeast of Mexico

Ignacio Ortiz Betancourt, Prof. María del Carmen Meza Téllez and Mariel Terrones Castro
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Ignacio Ortiz Betancourt: Universidad Veracruzana (Mexico)

European Journal of Economics and Business Studies Articles, 2017, vol. 3

Abstract: E-commerce arised from the greater demand experienced by companies and the need of their administration to make better use of information technology and to find a better way to adapt the new technologies, in order to improve the relationship between customer and supplier. In this scenario, from micro to large interprises could benefit by developing e-commerce strategies; in the mexican context, micro, small and médium enterprises represent more tan 90 percent of business units but show low preference for adopting e-commerce strategies. Based on the above, this study aims to detect which elements appart small enterprises from e-commerce. After applying a survey among 100 small enterprises, it was observed that the most important barriers were the high cost of implementation, lack of qualified personnel and lack of information.

Keywords: e-commerce; micro enterprises; mexican SMEs. (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:eur:ejesjr:133

DOI: 10.26417/ejes.v8i1.p65-72

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