Factors Determine Marketing Research Utilization Within Insurance Companies in Albania

Evelina Bazini

European Journal of Economics and Business Studies Articles, 2016, vol. 2

Abstract: Doing business in today’s competitive environment is becoming very difficult and one of the most important factors for success is considered marketing research. Market research can provide the necessary information about consumer’s needs and expectations which is the first step on new product development and more market it. The aim of this paper is to give an overview of the factors that determine marketing research orientation in insurance companies in Albania, trying to understand of the role that marketing research information plays in anagement.

Keywords: marketing research; insurance companies. (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

Downloads: (external link)
https://brucol.be/index.php/ejes/article/view/5271 (text/html)
https://brucol.be/files/articles/ejes_v2_i1_16/Evelina.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eur:ejesjr:63

DOI: 10.26417/ejes.v4i1.p58-62

Access Statistics for this article

More articles in European Journal of Economics and Business Studies Articles from Revistia Research and Publishing
Bibliographic data for series maintained by Revistia Research and Publishing ().