The Relationship between International Marketing Resarch Process and Innovation Capacity

Dinçer Yarkın and Yeliz Yeşil

European Journal of Economics and Business Studies Articles, 2015, vol. 1

Abstract: Market orientation, investment on R-D, leadership, culture are few key determinants of innovation capacity. According to our research, internationalization by exporting playing a role on improving innovation capacity, which requires proper international marketing research. In this study, qualitative data collected from exporters who are the members of Aegean Export Union in Izmir-Turkey. In depth interviews were conducted for investigating the relationship between international marketing research process and innovation capacity.

Keywords: International marketing research; innovation; innovation capacity (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:eur:ejesjr:7

DOI: 10.26417/ejes.v1i1.p62-67

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