European Journal of Marketing and Economics Articles

2018 - 2023

From Revistia Research and Publishing
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Volume 6, month ejme_v6_i2_23, 2023

Introducing New Modes of Organizational Collaboration: A Change Management Perspective

Jan Graevenstein

Purchasing Behavior: Empirical Analysis of Brand Factors Influencing Consumers of Bottled Water In Albania

Kejsi Sulaj and Waldemar Pfoertsch

Intergenerational Management Succession: Specificities of the Portuguese Family Business

Ana Paula Marques and Ana Isabel Couto

Identifying Resilient and Non-Resilient Labour Conditions in Europe Using Qualitative Comparative Analysis

Sandra Martínez Molina, Paula Sabater Pavía and Jorge Garcés Ferrer

Impact Evaluation of Indonesia Conditional Cash Transfer Program (BSM) on Student Achievement

Rosinta Hotmaida Febrianti Purba

Tracking the New Demand for Justice in the Big Data Ecosystem

Carmen Vargas Pérez and Juan Luis Peñaloza Figueroa

Organizational Conflict Management Challenges

Natalia Kharadze and Ekaterine Gulua

SMEs and Family Smes: Specificities from the Portuguese Socio-Business Context

Ana Paula Marques and Ana Isabel Couto

Labour Resilience and Vulnerable Groups in Times of Crisis: A Comparative Study in Eleven European Countries

Sandra Martínez Molina, Elisa Valía Cotanda and Jorge Garcés Ferrer

The Public Expenditures and Economic Growth: DSGE model for Bosnia and Herzegovina

Nikolina Bošnjak

Career Options and Entrepreneurial Potential among Female Graduates: Motivations, Obstacles and Realities

Ana Paula Marques

Introduction of a Systemic Innovation Management Model for Facilitating Process Innovation

Marianne Schoorl, Pieter Kievit, Jeanette Oomes and Piet CM Bartels

Volume 6, month ejme_v6_i1_23, 2023

A Study on Key Retailing Strategies of Carrefour and Its Intervention Plan During the Pandemic (Covid-19): UAE

Reema Bhalla and Vivek Bhalla

The Impact of Standardization of Livestock Products on the Economy of Farmers and the Local Economy

Eduina Guga and Zamira Veizi

Service Dominant Logic Centered Brand Management

Besjon Zenelaj

Marketing Study of Customer Loyalty in Georgia and Its Impact on Hospitality Business: Case of Imereti Region

Maia Akhvlediani, Zurab Mushkudiani and Sopiko Mikabadze

Impact of Sustainability on the Strategic Direction of Luxury Companies

Arno Böhnert, Florian Blaschke and Marcel Biewendt

Diaspora Impact on Foreign Direct Investment: State Institutions on Diaspora Engagement

Florenca Gjorduni

Corporate Social Responsibility - Business Opportunity or Obligation for Georgian Companies

Tea Kasradze and Sopio Machkhashvili

The Implementation of Accounting Information Systems for its Role in Marketing and Management Processes

Brisejda Zenuni Ramaj and Elenica Pjero

ERP Retirement: Some Considerations on Existing Literature

Massimo Albanese

Challenges for the Bulgarian Companies in the Implementation of Sustainability Practices

Ivan Dimitrov

Volume 5, month ejme_v5_i2_22, 2022

A Survey on Loanwords and Borrowings and Their Role in the Reflection of Cultural Values and Democracy Development: the Armenian Paradigm

Elina Stepanyan

Measuring Sustainability of a Tourist Destination: Applying the Delphi Method to Build a System of Indicators

Elgraini Mina and Charrass Abdelmajid

Interim Management and Organizational Support: Applications for the Human Resource Professional

Robert S. Sterneck and O.J. Kehinde

Digital Strategies for Marketing Relationships with Customers

Ralitsa Yaneva

Analysis on the Legal Mechanisms for Consumer Protection in the Comparative Right: Kosova Case

Adnan Jashari and Krenare Vokshi

Communication Strategies Used in Corporate Facebook Pages and Motivations of Consumers for Following These Pages

Gülçin İpek Emeksiz and Ali Şimşek

A Study on the Dynamic Relationship between Wealth Gap and Economic Growth in China

Yugang He

Contribution of the Cointegration Theory to the Study of the Volatility of Financial Markets: Case of the Casablanca Stock Exchange

Nabil Sifouh, Khadija Oubal and Sara Bayoud

The Priorities of Georgian Economic Development in Conditions of Globalization

Maia Chania and Ramaz Putkaradze

Development of Internal Controls in Small and Medium Enterprises - Case of Albania

Nertila Çika

Volume 5, month ejme_v5_i1_22, 2022

Outsourcing and the strategy of organizations in Mexico

Luis Fernando Muñoz González and Ana María Paredes Arriaga

Managing Workplace Anxiety during the Pandemic: A Pilot Study of Natural Imagery through 4 K Video and Virtual Reality

Srini Pillay, Patrick Candela and Erik Christensen

Initiating Financial Technology (Fintech) as an Innovation of Communication Technology on Credit Cooperatives in Indonesia

Sugiyanto Sugiyanto and Wawan Lulus Setiawan

Decision-Making Process in Foreign Investment Choices

Dr. Marwan Al Quran

How to Incorporate Corporate Social Responsibility into DNA of the Companies?

Ayse Şahin

Investment Strategy of Georgia as a Country of Transition Economy: Trends, Problems, Prospects

Besik Bolkvadze

Manufacturing Sino -Egyptian Commune as Smart Hackathon Project of Advertisement and Distributing Animation Products for Graduated Youth

Dina Ali Mohamed El-Besomey

Navigating the World: Challenges within the Relocation Process - An Empirical Investigation

Juergen Pretsch, J. Saretzki, A. Jernigan and D. Cantor

Impacts of Workplace Factors on Employee Engagement in the Public Sector

Yousef M. Alwahabi Alnuaimi

Sustainability in the Companies Practices

Stela Zhivkova

Volume 4, month ejme_v4_i2_21, 2021

Old-New Challenges? Poverty and Menstruation: Young Girls and Women in the Mirror of Disadvantaged Situation

Anna Perge and Andrea Rucska

For An Ecological Awareness of Responsible Living

Vereno Brugiatelli

Emergence of Non-Traditional Financial Service Providers in the Market - A Threat or An Opportunity for the Georgian Banking Industry

Tea Kasradze

Towards Unified Literature Representations: Applications in Information Systems and Entrepreneurship Research

Massimo Albanese

A Demographic Study of the Multidimensional Poverty of Women in India

Ramya S. Rachel

Leadership and Innovation - How Can Leaders Create Innovation-Promoting Environments in Their Organisations?

Marco Pister

Smart City EU - Lighthouse Projects - Investigation of Economic Benefits

Aik Wirsbinna

What Customer Wants to Read in Your Proposal

Vijay Kumar

Threats to Established Companies from Increasing Digitalization

Marco Pister

The Third-Party Funding in Arbitration: A Challenge in Times of Crisis

Maria João Mimoso and Joana Lourenço Pinto

Volume 4, month ejme_v4_i1_21, 2021

Accounting Data and the Balanced Scorecard - Goals and Indicators

Musinszki Zoltán and Süveges Gábor Béla

Population Stress Reactions in North-East Hungary during the Pandemic

Andrea Rucska and Csilla Lakatos

The Adversarial Proceedings Principle in the Civil Process

Luan Hasneziri

Rebooting and Rejuvenating India’s External Sector Post-Pandemic

Meenal Annachhatre and Manasi Gore

The Repercussions of the Digital Twin in the Automotive Industry on the New Marketing Logic

Florian Blaschke, Biewendt Marcel and Böhnert Arno

Evolution of Public Debt in Albania during 1990-2017 and its impact on the Economic Growth

Amarda Cano

Economic Growth Model and Foreign Direct Investment: Evidence from Albania

Llesh Lleshaj and Bezo Lorena - Balili

The Improvement of Retargeting by Big Data: a Decision Support that Threatens the Brand Image?

Mercanti-Maria Guérin

Organizational Support to HRM in Times of the COVID-19 Pandemic Crisis

Iza Gigauri

Econometric Analysis of Local Community’s Perception Towards Protected Area Management: The Case of Borena-Saynt National Park, Amhara Regional State, Ethiopia

Mekonnen Getahun Assegu, Temesgen Tessema Afirie and Alemu Jemberu Ayalew