A Survey on Loanwords and Borrowings and Their Role in the Reflection of Cultural Values and Democracy Development: the Armenian Paradigm

Elina Stepanyan
Additional contact information
Elina Stepanyan: PHD Student at University of Padova, Italy

European Journal of Marketing and Economics Articles, 2022, vol. 5

Abstract: With the new wave of social sector becoming a fundamental element in generating and shaping democratic practices in such counties as Armenia, the role and the strategic prominence of language and loanwords has been highly reemphasized in the frames of thorough investigation of word borrowing practice and of its contribution to the egalitarian developments. The current paper aims at disclosing the essential dynamics in regard to the development of loanwords uncovered during a former field work in Armenia, which primarily concerns the process, the causes, the social dynamics through which loanwords emerge, as well as the issues of "purity" of vocabulary and the interconnection between loanwords and local development processes in Armenia. The article is based on qualitative research methods; semi-structured, focus group and informal interviews have been carried out in order to collect the needed data. The results of the article suggest that being the basis of communication among different countries and societies, the process of word borrowing however is not always easy and autonomous, especially in the scope of democracy building; the creation and the development of new words and concepts is a complicated task, which requires cultural exchange, real manifestation of the concepts induced, as well as apt and professional assistance and sustenance. The paper concludes that notwithstanding all the efforts by humans, geopolitical, economic and cultural forces play a significantly stronger role, and thus changes and modifications in a language are inevitable, moreover the process appeals for facilitation and support in such developing countries as Armenia.

Keywords: sociolinguistics; localization of English; loanwords; neologisms in democracy building; local development in English (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

Downloads: (external link)
https://brucol.be/index.php/ejme/article/view/7585 (text/html)
https://brucol.be/files/articles/ejme_v5_i2_22/Stepanyan.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eur:ejmejr:116

DOI: 10.26417/ejme.v1i2.p77-86

Access Statistics for this article

More articles in European Journal of Marketing and Economics Articles from Revistia Research and Publishing
Bibliographic data for series maintained by Revistia Research and Publishing ().