EconPapers    
Economics at your fingertips  
 

Material Management, Information Technology, and Marketing Performance: Implications for Sustainable Business Development in Africa

Adegbuyi Omotayo Omotayo, O.J. Kehinde and Adegbuyi Abimbola Abidemi
Additional contact information
Adegbuyi Omotayo Omotayo: Associate Professor, Faculty of Business and Management, Victoria University, Kampala, Uganda

European Journal of Marketing and Economics, 2018, vol. 1

Abstract: One of the primary purposes of every organization is to satisfy the needs of customers. Satisfaction of need based on the premise that sustainable business performance is not in view unless the needs of the customers are satisfied. As a result of economic metamorphosis from pre-industrial era to experience economy, the human factor is considered as the most crucial tool for competitiveness. However, management seems to be placing too much emphasis on human resources at the expense of nonhuman input in production. How do managed efficiently materials affect marketing performance? Does IT facilitate the contributions of material management to business development in Africa? The study adopts the input-throughput-output model to ascertain the effect of material management on marketing performance. The moderating impact of information technology was also explored. A mixture of descriptive and survey research method was adopted. The sample of 400 respondents was drawn from purchasing and supply, store, production, marketing as well as distribution and logistics sections of four different manufacturing firms. Three different hypotheses were developed, and appropriate statistical techniques were employed for the analyses. Most of the functional areas of material management are likely to have positive effects on marketing Performance. There is the tendency that IT will moderate the relationship between material management and business development in Africa. Effective material management facilitated by IT applications plays significant roles in promoting marketing performance and business development in general.

Keywords: Information Technology; Marketing Performance; Material management; Sustainable business (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
http://journals.euser.org/index.php/ejme/article/view/3631 (text/html)
http://journals.euser.org/files/articles/ejme_v1_i2_18/Adegbuyi.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eur:ejmejr:30

Access Statistics for this article

More articles in European Journal of Marketing and Economics from European Center for Science Education and Research
Bibliographic data for series maintained by European Center for Science Education and Research ().

 
Page updated 2019-07-20
Handle: RePEc:eur:ejmejr:30