Leadership and Innovation - How Can Leaders Create Innovation-Promoting Environments in Their Organisations?

Marco Pister
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Marco Pister: University of Economics in Bratislava, Department of Management, 852 35 Bratislava, Slovak Republic

European Journal of Marketing and Economics Articles, 2021, vol. 4

Abstract: Innovation is considered to be among the most relevant success factors for companies in the contemporary business environment. Thus, finding strategies and approaches to foster innovation becomes a crucial challenge for managers and leaders alike. The present paper aims to showcase, how the working environment shaped by the present Covid-19 crisis with its enforced work-from-home-setting influences innovation processes. Therefore, an extensive literature review is conducted, where in a first step the challenges of leadership within a telework-environment are established. The author therein explains the differences between classic approaches towards this mode of virtual collaboration and the pandemic-induced, often mandatory approach to telework utilized throughout the pandemic. This leads to a description of how - especially in times of the Covid-19 pandemic - innovation becomes even more crucial for organizations not only in the medical field, as they need to react to a changing environment and, accordingly, changing customer needs. Leadership challenges of finding ways to create and shape innovation-friendly work environments and organizational cultures given the limitations of the situation, are presented and critically discussed.

Keywords: Leadership; Organizational Culture; Openness and Creativity; Promoting Innovation (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:eur:ejmejr:91

DOI: 10.26417/369ybf86a

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