European Journal of Marketing and Economics Articles

2018 - 2026

From Revistia Research and Publishing
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Volume 9, month March, 2026

How does Outbound Marketing Influence Consumer Purchasing Behavior?

Tiago Mendes Vinagreiro

What Drives Disney Brand Love? Antecedents Across Lusophone Markets

Sandra Filipe

European Integration and Competitiveness of EU New Member States

Boris Chisturaga

Analysis of the Energy Dependence of the European Union

Svetla Boneva

The Role of Competitive Cities as a Response to Regional Challenges in Latin America

Joanna Gocłowska Bolek

Corporate Governance and the Sustainable Development

Bistra Boeva

Ecological Transformation in Bulgaria – New Challenges to the Businesses and the Government

Vania Ivanova

Social Businesses with An Export Profile as a Mechanism to Promote Entrepreneurship and Improve Welfare

Ignacio Ortiz Betancourt

Relationship between the Altman Z-Score and Quick Kralicek Test in Assessing Economic Units

Antoneta Polo

Greenwashing and Information Asymmetry: A Theoretical Perspective

Beatriz Rigueiro Simoes

Location-Driven Growth: Using Geospatial Insights to Scale Convenience Retail in Ecuador

Mateo José Cordero Toledo

Neuromarketing in Fast Food: A View About Attention and Intention - Systematic Literature Review

Carlos Manuel Santos Feio

Volume 8, month December, 2025

The Effect of Organizational Structure and Ngo-Ngo Relationships on Sustainability in NGOs

Hasan Metin

The Reflections of Supply Chain Management Practices on R&D

Mert Kiliç

Maturity-Model for the Evaluation of Investments into IIoT

Lennart Hammerström

The Moderating Effect of Organisational Culture on the Relationship Between Workplace Learning and Employees’ Performances in the United Arab Emirates

Faisal Ahmed Ali Al-Hammadi

Hospital Location Selection with Grey System Theory

Halil Şen

Financial Literacy and Level of Financial Competence in Pre-University Students: A Comparison by Academic, Personal and Family Profile

Sergio Camisón Haba

Opportunities for Increasing Efficiency by Public Utility Organizations

György Kocziszky

The Link Between Innovation Behaviors and Productivity Strategies of Enterprises in Albanian Economic Growth

Güngör Turan

Sustainability Reporting in Turkey: Analysis of Companies in the BIST Sustainability Index

Tuğçe Uzun Kocamiş

Certificate of Ethics in Accounting and Professional Independence of Accountants

Grażyna Voss

SME’s Performance Through Comparative Performance Indicators, Measured by Business Statistics- Albania Case

Godiva Rembeci

Analysis of the Digital Skills in the Eu Labor Market. a Case Study of the Banking Sector

Victoria Folea

Volume 8, month September, 2025

Cash Benefits for Sickness and Maternity in Selected States of the European Union and Austerity Measures

Zuzana Horváthová

Locus of Responsibility for Professional Development in the Perspective of Organizations and Individuals – the Results of Empirical Research in Poland

Katarzyna Januszkiewicz

Decision Analysis Framing and Motivation Application in Business and Tourism

Iosif Kafkalas

Cultural Diversity as a Source of Conflict in the Focus of Non-Governmental and International Organizations: Bosnian Case Study

Justyna Pilarska

Financing of Small and Medium-Sized Enterprises: A Supply-Side Approach Based on the Lending Decisions of Commercial Banks

Forbeneh Agha Jude

The Relationships in the Process of Knowledge Transfer According to the Triple Helix Model

Joanna Kurowska-Pysz

Study on the Behavioral Health Risk Factors of Sewing Industry Workers in Bulgaria

Jeni Staykova

Ecological Transformation in Bulgaria – New Challenges to the Businesses and the Government

Vania Ivanova

The Role of Store Layout and Visual Merchandising in Food Retailing

Ivana Štulec

E-Commerce as Mechanism for Enhancing Micro and Small Enterprises: The Case of a Port Conurbated Area in the Southeast of Mexico

Ignacio Ortiz Betancourt

Labour Discrimination Related to Pregnancy and Motherhood in Croatia

Helga Špadina

Volume 8, month June, 2025

Financial Analysis and Bankruptcy Risk Identification Model Used by Companies Operating in Poland – Empirical Study Results

Piotr Prewysz Kwinto

Management Accounting Maturity Levels Continuum Model: a Conceptual Framework

Pavel Lebedev

A Comparative Analysis on the Required Commercial Competences for Women Entrepreneurship Development in Selected Countries

Asya Pandzherova

Behavioral Analysis of Sustained Individual Investors

Antti Paatela

Development and Structure of the Bulgarian Export After the Country’s Accession to the EU

Oleg Lozanov

The Management Process at the Pretrial Stage under Malaysian Rules of Court 2012

Norman Zakiyy

Do Macro-Economic and Technical Indicators Matter? - a Principal Component Analysis Approach for Equity Risk Premium Prediction

Naveed ul Hassan

The Impact of Social Capital on FDI in Georgia

Natia Aghladze

The Cross Thai-Cambodian Border’s Commerce Between 1863 -1953 from the View of French’s Documents

Nathaporn Thaijongrak

The Economics of Waste Recycling in Iraq: Wasted Resources and Lost Opportunities

Jassim Mohammed Musheb

Semiotics and the Shaping of Country of Origin Perceptions: Evidence from an Experimental Study

Maria João Lopes

A Literature Review on China's Economic Transformation: Growth, Challenges, and Global Implications

Ela Sakıcı

Volume 8, month March, 2025

Factors That Influence the Intention to Use Alternative Finance Fintech: An Application of Structural Equation Model to The Case of Small Service Sector Businesses in Metropolitan Lima

Juan Luis Peñaloza Figueroa

The Economic Multiplier Effect of EU Cohesion Policy: Evidence from Portugal's Alentejo Region (2014-2020)

Diamantino Ribeiro

Regulating Global Business: The Economic Governance Potential of Corporate Codes of Conduct

Leszek Kurnicki

Reengaging Italy's NEET Generation: A Critical Pedagogical Approach to Economic Empowerment

Roberta Sciannamea

Developing Entrepreneurial Competencies in Multicultural Teams: An Evaluation of the ECMT+ Educational Model

Ewa Badzinska

The Gender Dynamics of Facebook Commerce: Exploring Adoption Drivers Among French Women

Maria Mercanti-Guérin

Strategic Subcontracting as a Growth Lever: Enhancing Competitiveness for Industrial SMEs

Maria Vasilska

Customer Experience as a Supply Chain Differentiator: Economic Impacts in E-Business Ecosystems

M. Ramasubramaniam

The Economic Value of Statistical Quality Control: Cost Reduction and Competitive Advantage in Manufacturing

Francisco Javier Blanco-Encomienda

Service Innovation for Sustainable Urban Electromobility: A Systemic Approach to Economic and Social Adoption

Feriha Ozdemir

Adaptive Organizational Change Management: A Risk-Responsive Framework for Economic Uncertainty

Tamás Kozák

Strategic Alliances and Competitive Synergy: Enhancing Global Startup Growth Through Cooperation and Coopetition

Aneta Ejsmont