THE APPLICATION OF MULTIVARIATE STATISTICAL ANALYSIS TO THE VALUATION OF DURABLE GOODS BRANDS

Marta Dziechciarz-Duda () and Anna Król ()
Additional contact information
Marta Dziechciarz-Duda: Wrocław University of Economics.
Anna Król: Wroc┼éaw University of Economics.

Statistics in Transition New Series, 2017, vol. 18, issue 1, 75-90

Abstract: Nowadays, due to changes in the market and new trends in consumer behaviours, intangible assets, such as brand, have gained fundamental...

Keywords: brand valuation; multivariate statistical analysis; durable goods. (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.exeley.com/exeley/journals/statistics_ ... attrans-2016-058.pdf (application/pdf)
https://www.exeley.com/statistics_in_transition/doi/10.21307/stattrans-2016-058 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:exl:29stat:v:18:y:2017:i:1:p:75-90

DOI: 10.21307/stattrans-2016-058

Access Statistics for this article

More articles in Statistics in Transition New Series from Polish Statistical Association
Bibliographic data for series maintained by MPS Ltd. ().