Economics at your fingertips  

How Do Enterprises Communicate Their Innovation Strategies? An Assessment and Comparison of Turkish Firms’ Website Statements

A. Orçun Sakarya
Additional contact information
A. Orçun Sakarya: Çankaya University, Turkey

Expert Journal of Business and Management, 2016, vol. 4, issue 2, 78-86

Abstract: Innovation strategy practices primarily aim to sustain competitive advantage and growth via new business models and added value. The goal of this study is to discover the extent of innovation statements communicated to stakeholders by Turkish firms listed in the second top 500 industrial enterprises ranking of Istanbul Chamber of Industry as of 2013 and 2014. To do this, topics closely related to innovation are examined via a comparative analysis of related website contents. The study includes four main parts. The first and second parts review the literature and theoretical background. The third part introduces the methodological framework of the paper including the profile of the firms under consideration and analytical procedures. Content analysis is used to group web-based information related to innovation and other notions. Groups include mission, vision and values, research and development ability, and innovation related topics which statement densities are discussed in the context of motivation for value creation. It has been deduced that the gradual increase in firms’ innovation awareness is also communicated to stakeholders especially in research and the context of development activities’. Finally this paper ends with a conclusion.

Keywords: Innovation; research and development; stakeholder; value (search for similar items in EconPapers)
JEL-codes: M10 (search for similar items in EconPapers)
Date: 2016
References: View complete reference list from CitEc
Citations Track citations by RSS feed

Downloads: (external link) (application/pdf) (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this article

More articles in Expert Journal of Business and Management from Sprint Investify
Series data maintained by Alin Opreana ().

Page updated 2017-10-26
Handle: RePEc:exp:bsness:v:4:y:2016:i:2:p:78-86