The Route Development Strategies of Romanian Airports: A Key Challenge in Modern Aviation

Bogdan Avram
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Bogdan Avram: “Lucian Blaga†University of Sibiu, Romania

Expert Journal of Business and Management, 2018, vol. 6, issue 2, 110-126

Abstract: Airport route development can be defined as a complex process carried out by airports, encouraging airlines to launch new routes or increase frequencies on already served destinations. The deregulated aviation environment helped airports to find new and innovative ways to compete directly with each other for a limited airline capacity, engaging with airlines and proving the airport route development strategy and airline needs meet at a certain point. The future prosperity of the communities the airports serve, depends on the efforts of the route development team and their focused aviation marketing strategy. A huge responsibility to attract what is best for the community as well as a good coordination between the airport, tourism boards, local business community and the active involvement of the citizens is crucial for any development strategy.

JEL-codes: M19 M31 N70 O18 R4 (search for similar items in EconPapers)
Date: 2018
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