Expert Journal of Marketing

2013 - 2020

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Volume 8, issue 1, 2020

Relationships between Social Media Promotion, Attention, Interest, Search, Action, and Share of Tourists in Kei Island pp. 1-8

Nellyn Lutur and Singgih Santoso

Volume 7, issue 2, 2019

Analysis of Behavioral Intention to Use a Community-based Information System in the City of Banda Aceh, Indonesia pp. 93-99

Aulia RACHMANA Putra, Said Musnadi and Syafruddin Chan

Effectiveness of Mobile Marketing on the Customer’s Experience in Kingdom of Saudi Arabia: A Social Media Perspective pp. 100-111

Nasser Khalufi, Khairul Anuar Mohammad Shah and Qaisar Iqbal

The Adoption of Residents of The City Brand: A Case Study of Casablanca City pp. 112-119

Ezzohra Belkadi

Microgreens - An Alternative of Horticultural Production and Market pp. 120-136

Ana Paola Yanes-Molina, Rosalina Jaime-Meuly, Gabriela Andrade-Bustamante, Tania Irasema Lucero-Flores and Francisco Eleazar MARTÃ NEZ-RUÃ Z

Airlines Customer Segmentation in the Hyper-Competition Era pp. 137-143

Bogdan Avram

Social Media Marketing Efforts of Luxury Brands on Instagram pp. 144-152

Simona Vinerean and Alin Opreana

Volume 7, issue 1, 2019

Inbound Marketing vs. Outbound Marketing: Independent or Complementary Strategies pp. 1-6

Chouaib Dakouan, Redouane Benabdelouahed and Hajar Anabir

Policies and Proposals of Primary Importance for a Sustainable Tourism Development and a Competitive Greek Tourist Product pp. 7-13

Nikolaos Tzioras

Indonesian Marine Tourism: Developing a Favorable Tourism Destination to Attract International Sailing Boats pp. 14-19

Syafruddin Chan, Cut Aprilia and Zaida Rizqi Zainul

The Role of Corporate Image in Mediating the Effect of Service Quality on Buying Decision for a Retail Outlet in Bali pp. 20-30

Anak Agung Ngurah Gede Sadiartha and Ni Luh Darmiyanti

Maintaining the Quality of Tuna of Aceh for the Japanese Export Market pp. 31-41

Syafruddin Chan, Mirza Tabrani and Fauziah Aida Fitri

Perceptions of Entrepreneurs and Innovators regarding Radical Innovation: Fundamentals, Requirements, and Method pp. 42-71

Dylan Wallace and Brian Barnard

The Digital Sales Transformation Featured by Precise Retail Marketing Strategy pp. 72-76

Guoan Zhu and Xue Gao

The Impact of Supermarkets’ Mobile Application on Saudi Customer’s Behavior during the Buying Decision Process pp. 77-91

Abdullatif I. R. Alhudaithy

Volume 6, issue 2, 2018

The Seal of Approval. Introducing the Third-Party Seal Model pp. 33-44

Daniel Murphy

Service Quality of Internet Banking from an Indonesian Perspective pp. 45-51

Kurnia Asni, Nasir, Mukhlis Yunus and Nurdasila

Marketing Strategy for Rahn Products and Transactions at an Indonesian Bank pp. 52-64

Heryanto and Evo Ramadhoni

The Role of Environmental Management in Tourism Marketing Development as a Means of Destination Promotion pp. 65-73

Nikolaos Tzioras

The Internet as an Important Tool in the Tourism Industry and its Use in Customer Service pp. 74-80

Nikolaos Tzioras

Benefit as a Medium for Value Creation and Innovation pp. 81-94

Brian Barnard

The Effect of Marketing Mix, Service Quality, Islamic Values and Institutional Image on Students’ Satisfaction and Loyalty pp. 95-105

Radiman, Ade Gunawan, Sri Fitri Wahyuni and Jufrizen Jufrizen

Keep Them In: How to Drive Dental Consumers’ Loyalty in the Modern Era? pp. 106-114

Abdullah Mohammed Alhidari and Omar H. Alkadhi

Volume 6, issue 1, 2018

Export Competitiveness of Minahasa Cultural House Production in North Sulawesi pp. 1-6

Yesita Windi Wuisan, Fulgentius Danardana Murwani and Suharto S.M.

Product Quality Evaluation in Physical Stores versus Online Stores pp. 7-13

Mihaela Știr

Influence of Motivation and Self-Efficacy on Entrepreneurial Intention to Run a Business pp. 14-21

Singgih Santoso and Budi SUTEDJO DHARMA Oetomo

Health Awareness and Price Sensitivity as Predictors of Consumer’s Purchase Attitude towards Soft Drinks pp. 22-32

Mahmoud ABDEL HAMID Saleh, Abdullah Mohammed Alhidari, Abdulrahman Al-Mansour and AbdulElah Al-Khudhair

Volume 5, issue 2, 2017

Importance of Strategic Social Media Marketing pp. 28-35

Simona Vinerean

Ordered Probit Analysis of Consumers’ Preferences for Milk and Meat Quality Attributes in the Emerging Cities of Southern India pp. 37-43

S. Priyadharsini, Kathiravan G, M. Thirunavukkarasu, W. Ganpat and D. Saravanakumar

Customer Satisfaction as a Mediator Variable between Service Quality and Customer Loyalty for a Bank in Indonesia pp. 44-52

Beby Karina Fawzea Sembiring, Paham Ginting, Rismayani, Ritha Fatimah Dalimunthe and Syamsul Bahri

Ancillaries in the Aviation Industry. Importance, Trends, Going Digital pp. 53-65

Bogdan Avram

Culinary Tourism. A New Trend on the Tourism Market pp. 66-71

Oana Stanciu (Duralia)

The Relationship of Perceived Value, Service Quality, Brand Trust, and Brand Loyalty. A Literature Review pp. 72-77

Ikramuddin, Muhammad Adam, Hizir Sofyan and Faisal

A Multi-Method Approach to Understanding Behavior Change. The Case of Texting and Driving pp. 78-91

Karen M. Hood, Christine M. Kowalczyk, Christopher D. Hopkins and Daniel Padgett

Content Marketing Strategy. Definition, Objectives and Tactics pp. 92-98

Simona Vinerean

Volume 5, issue 1, 2017

Performance Marketing Model through Acculturation Innovation and Market Orientation in the Bakery Industry pp. 1-9

Sutarlan Sulistiyani

A Critical Evaluation of the Influence of Creative Thinking on Marketing Creativity pp. 10-16

Marius Sebastian Rücker

Empirical Study on the Relationships of Internet Banking Quality, Customer Value, and Customer Satisfaction pp. 17-27

Umbas Krisnanto

Volume 4, issue 2, 2016

Does Religious Commitment Matter in the Relationship Between Brand Personality and Purchase Intention on Halal Brand? Evidence from Consumers in Indonesia pp. 31-38

M.Dharma Tuah Putra Nasution, Yossie Rossanty and Prana Ugiana Gio

Development and Creation of Competitive Advantages in the Function of Marketing Services in Financial Institutions pp. 39-45

Fatos Ukaj

Sales Territory Management and Distributor Performance in the Telecommunications Industry in Ghana pp. 46-59

Isaac Tweneboah-Koduah, Charles Adusei and Charles Tenkorang

Business in the hands of consumers: A scale for measuring online resale motivations pp. 60-76

Myriam Ertz, Fabien Durif and Manon Arcand

Branding Strategies for Social Media Marketing pp. 77-83

Simona Vinerean

Volume 4, issue 1, 2016

Brand Experience in Banking Industry: Direct and Indirect Relationship to Loyalty pp. 1-9

Nuri Wulandari

The Emotional States of the Consumer in Stores: The PA (Pleasure-Arousal) Adapted to the Algerian Context pp. 10-19

Sabrina Elbachir and Abderrahmane Chenini

Credibility and Consumer Behavior of Islamic Bank in Indonesia: A Literature Review pp. 20-23

Naufal Bachri, Abdul RAHMAN Lubis, Nurdasila and M. Shabri Abd. Majid

Customer Intelligence Analytics on Social Networks pp. 24-30

Brano Markic, Sanja Bijaksic and Arnela Bevanda

Volume 3, issue 2, 2015

Consumer Engagement in Online Settings: Conceptualization and Validation of Measurement Scales pp. 35-50

Simona Vinerean and Alin Opreana

Evaluations of Co-Brands: A Two-Country Comparison pp. 51-61

Mark Anderson and Peter MARTINS DA Silva

Customer Satisfaction and Brand Switching Intention: A Study of Mobile Services in Saudi Arabia pp. 62-72

Mahmoud ABDEL HAMID Saleh, Abdulrahman Althonayan, Ayman Alhabib, Essa Alrasheedi and Ghafar Alqahtani

Volume 3, issue 1, 2015

The Impact of Marketing Mix Elements on Customer Loyalty for an Algerian Telecommunication Company pp. 1-10

Youcef Souar, Keltouma Mahi and Imane Ameur

The Probability Model of Expectation Disconfirmation Process pp. 11-16

Hui-Hsin Huang

Relationships among Hedonic and Utilitarian Factors and Exogenous and Endogenous Influences of Consumer Behavior in Tourism pp. 17-28

Simona Vinerean, Alin Opreana, Iuliana Cetina and Luigi Dumitrescu

A New Development in Online Marketing: Introducing Digital Inbound Marketing pp. 29-34

Alin Opreana and Simona Vinerean