Sistemi informativi geografici come estensione del Customer Relationship Management nelle imprese e nei servizi

Federica Tombari

ARGOMENTI, 2006, vol. 2006/16, issue 16

Abstract: Sistemi informativi geografici come estensione del Customer Relationship Management nelle imprese e nei servizi (di Federica Tombari) - ABSTRACT: The paper illustrates the increasing opportunities related to the adoption of Geographic Information Systems (GIS) with the potential of Customer Database (CDB) and Customer Relationship Management (CRM) in the traditional analysis for the support decision system in the business management of private enterprise, service enterprise and public enterprise.

Date: 2006
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