L?investimento nell?affiliazione commerciale: strumenti di ausilio alle scelte dell?investitore

Pierpaolo Iannozzi

ECONOMIA E DIRITTO DEL TERZIARIO, 2009, vol. 21, issue 1, 47-68

Abstract: L?investimento nell?affiliazione commerciale: strumenti di ausilio alle scelte dell?investitore - Entrepreneur?s autonomy is expressed, primarily , in the choice of the resources to be used in the production process. Signing a franchising contract implies choosing a cooperative strategy, as alternative to a competitive strategy. This article explores differences between a traditional and a franchised investment through the instrument of the operational leverage These differences highlight when, in the economic system, companies - both franchisors and franchisees- find convenience in running a franchised company as opposed to a competitive strategy. Constant verification of the conditions to which is associated the surplus of a cooperative strategy is the main reason that explains the entrance and - subsequently - the remaining in cooperative contracts

Date: 2009
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