La comunicazione come fattore strategico nell?azienda familiare

Walter Zocchi

ECONOMIA E DIRITTO DEL TERZIARIO, 2009, vol. 21, issue 1, 153-171

Abstract: La comunicazione come fattore strategico nell?azienda familiare - The succession process, is one of the main themes of Family Business. The literature widely analysed this topic through the identification of the factors that characterized successful intergenerational transfers. This research, on the contrary, wants to go further the common rationalization of assets, governance and the successor?s experiences and knowledge, analysing elements usually considered of minor importance but that, in our opinion can make the difference becoming strategic elements. In particularly, will be deepened the role of communication in the passage of the business to the next generation. Beginning with the examination of the literature, this essay aims to give a theoretical framework to better understand the results of an empirical study - on a representative sample of Italian family firms - which main aim was to study the organizational and managerial implications caused by the presence two generations of entrepreneurs and the role of communication in business decision processes.

Date: 2009
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