Customer satisfaction di un evento: i mercatini di Natale dell?Alto Adige

Valeria Tallinucci and Harald Pechlaner

ECONOMIA E DIRITTO DEL TERZIARIO, 2009, vol. 21, issue 2, 345-357

Abstract: The image and economy of a territory are directly influenced by the organized events. The monitoring of the activated dynamics represents an essential instrument for planning and organization. The attraction of an event is connected to the satisfaction of the visitor/consumer and has a multi-factorial basis. The analysis of the event Christmas Markets of South Tyrol is conducted according to the customer satisfaction theory of the three principal factors of services (basis, performance and excitement factors). The results of the two measurement methods of the linear statistic regression and the importance-grid are confronted.

Date: 2009
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