The digital transformation process in the agri-food sector: A case study

G. Denisse Chamochumbi D., Massimo Ciambotti, Federica Palazzi and Francesca Sgr?

MANAGEMENT CONTROL, 2022, vol. 2022/2 Suppl., issue 2 Suppl., 43-70

Abstract: The paper investigates the ongoing digital transformation process in a firm operat-ing in the agri-food sector by analyzing the approach adopted, the barriers and challenges faced when implementing digital technologies, and the impact of the Covid-19 crisis on this process. The authors opted for a qualitative approach based on a single case study. The results suggest that the preferred approach of top management played a crucial role in supporting the changes brought about by the transformation. Specifically, it is a conscious, incremental, and critical approach that combines digitalization and craftsmanship. The research reveals four barriers to the implementation of digital technologies: resistance to change, a lack of digi-tal skills, an inadequate organizational structure, and financial constraints. Fur-thermore, the results show that the Covid-19 crisis has accelerated the implemen-tation of digital technologies, which was already in progress during the pre-pandemic period.

Date: 2022
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