Innovazione e commercializzazione nei settori tradizionali: alcuni spunti di politica industriale

Ornella Tarola and Sandro Trento ()

ECONOMIA E POLITICA INDUSTRIALE, 2009, vol. 36, issue 3, 97-121

Abstract: Innovation and marketing in traditional sectors: some industrial policy implications - In an environment with increasing competition, the importance of taking care of customers through marketing, high quality service and after sale support has been shown to be crucial for getting competitive advantage. In spite of the clear evidence that technical innovations are not, by themselves, a guarantee of business success, a high number of firms in Italy seem not to pay attention to those factors affecting the level of perceived quality and still invest only in technical change and new equipment. In this paper, taking into account the Swedish experience in terms of industrial policy, we develop an analytical framework useful for a policy toward marketing innovation. Keywords: two-sided market, innovation, industrial policy Parole chiave: innovazione, effetti incrociati di rete, politica industriale Jel Classification: L29 - L93

Date: 2009
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.francoangeli.it/riviste/Scheda_Rivista. ... 340&Tipo=ArticoloPDF (text/html)
Single articles can be downloaded buying download credits, for info: https://www.francoangeli.it/DownloadCredit

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:fan:polipo:v:html10.3280/poli2009-003006

Ordering information: This journal article can be ordered from
http://www.francoang ... io.aspx?IDRivista=13

Access Statistics for this article

ECONOMIA E POLITICA INDUSTRIALE is currently edited by FrancoAngeli

More articles in ECONOMIA E POLITICA INDUSTRIALE from FrancoAngeli Editore
Bibliographic data for series maintained by Stefania Rosato ().