Verso i distretti biologici: un percorso di governance per lo sviluppo locale nelle Marche

Barbara Pancino, Silvio Franco, Giulia Avolio and Emanuele Blasi

PRISMA Economia - Societ? - Lavoro, 2015, vol. 2015/3, issue 3, 172-189

Abstract: The organic sector has been subject to great attention for long time, both from a regulatory point of view as well as from a research one. More recently, starting to think about the territorial connotation of organic farming and the benefits it can generate, the opportunity of organic districts emerged. The main objective of this paper is to discuss what should be the goals of an organic district, how to geographically characterize it and what are the conditions so that it can effectively contribute to promote organic farming, local development and the territory. In order to create a real added value, in the broadest sense of the term, it should be created a brand that is able to translate the identity of the area in an image, which is clearly perceived by the target audience. This result requires a governance model and a strategic approach, which is well exemplified by the Marche region case, where a process of identification of potential districts and activation of local partnerships for the establishment and management of the areas has been carried out

Date: 2015
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