Contratti di Programma e multinazionali: il caso Barilla

Piera Magnatti

RIVISTA DI ECONOMIA E STATISTICA DEL TERRITORIO, 2008, vol. 2008/3, issue 3, 69-83

Abstract: Contratti di Programma and Multinational Companies: Barilla Case-study - Objectives The study aimed at evaluating the socio-economic effectiveness of Contratto di Programma signed with Barilla according to the following perspectives: a) additionality; b) local impact; c) effects on the beneficiary (Barilla). Methods Four research activities have been undertaken: 1. the analysis of Contratto di Programma: its origin, objectives, contents and evolution; 2. the firm: its history, performances and post-Contract conduct; 3. the local context and its performances; 4. the sector and its performances. The study has relied on the following sources: the official documentation concerning the Contratto di Programma; the economic press; the economic and financial reports of the companies belonging to the Barilla Group; the official statistics; interviews undertaken with Barilla, the local Administrations and the socioeconomic parties, the University of Foggia, the Government. The results of the study have been influenced by different factors: a) the multiregional approach of the CdP; b) the varies typologies of investment included in the CdP; c) the frequent changes that hare affected the content of the CdP; d) the reorganisation processes that have affected Barilla in that period. Results The study has brought to light various positive aspects concerning the effectiveness of this Contratto di Programma: on the one side, the public incentive has partially influenced the choices of the entrepreneur regarding the localisation of the investment, from the other side important effects have been determined on the local context, in particular on the quality and quantity of the generated employment. Moreover, the analysis of the impact of the CdP on the company has determined positive effects, in particular on process and product innovation (the Foggia plant was considered the jewel of the Group), that have contributed to maintain the competitiveness of the enterprise high. Conclusions Along with the positive effects reported above, some critical considerations concerning the characteristics of the Contratto di Programma emerged. The mechanisms of this incentive tool appeared not completely clear, in particular as far as the selection of the projects (and of the beneficiaries) concerned, with an important role of the so-called political control over decisions (that means a nearly total absence of predefined rules governing the process).

Date: 2008
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