Economics at your fingertips  

Successful Crowdfunding Campaigns: The Role of Project Specifics, Competition and Founders’ Experience

Jan Janku () and Zuzana Kucerova ()
Additional contact information
Jan Janku: Technical University of Ostrava, Faculty of Economics, Czech Republic

Czech Journal of Economics and Finance (Finance a uver), 2018, vol. 68, issue 4, 351-373

Abstract: We focus on reward-based crowdfunding and identify the basic determinants of successful crowdfunding campaigns including new determinants not analyzed in previous studies. Using a rich database of Kickstarter projects launched during the period from April 2009 to April 2017, we employ an empirical logit model to test the causalities and statistical significance of the selected factors. Our new empirical findings suggest that launching a project campaign during the weekend and during the month with the stronger competition in the form of other launched projects decreases the success rate of the campaign. On the other hand, a longer preparation period on Kickstarter and a higher projects’ density in the given state can increase the chances to succeed. We also conclude that the competition plays the most prominent role in the category of the smallest projects. Conversely, a negative effect of projects launched at weekends and a positive effect of a founder‘s experience is the strongest in the group of the largest projects.

Keywords: crowdfunding; entrepreneurship; startups; information; innovation (search for similar items in EconPapers)
JEL-codes: D22 G21 L26 L86 O30 C55 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link) (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this article

More articles in Czech Journal of Economics and Finance (Finance a uver) from Charles University Prague, Faculty of Social Sciences Contact information at EDIRC.
Bibliographic data for series maintained by Lenka Herrmannova ().

Page updated 2020-01-07
Handle: RePEc:fau:fauart:v:68:y:2018:i:4:p:351-373